Practice Management

Let's take your advisory firm to the next level. From flexible, guided
learning to hands-on consulting, our resources help you address core business issues and reach your goals.

The five key areas that drive a firm's success

With insights from Schwab's RIA Benchmarking Study, and many years of working with advisors, the Business Consulting and Education team developed the Guiding Principles for Advisory Firm Success. These five principles can help you navigate the complexities of growing your firm and create a clear path forward.

Strategic planning

Success takes smart planning, a clear vision and goals, and smart execution. Having a shared understanding of the future can help you get there.

Client value creation

Knowing the type of client you serve best helps you refine your value proposition and maximize your offer – helping attract more of your ideal clients.

Tech, ops, and cyber

Technology and efficient processes make serving your clients and managing cyber risks easier.

Marketing and growth

Integrated marketing strategies and referral programs help you engage with clients, reach prospects, and stand out in a crowded marketplace.

Talent strategies

Successful firms invest in their people, from organizational structure to compensation and training.

Which Guiding Principle should you focus on? Find out in 10 minutes

Which Guiding Principle should you focus on? Find out in 10 minutes

Figuring out where to focus can be tough. With this easy-to-use assessment tool (and just 10 minutes of your time), you'll get a fresh perspective on how to improve your business, plus steps to start making progress right away.

Research and programs to help your business grow

From proprietary research to curated third-party providers for marketing, compliance, and more—we’re making sure you have what you need to succeed.

Power your business strategy with the RIA Benchmarking Study

With participation from more than 1,000 advisory firms, Schwab’s RIA Benchmarking Study makes it easy to see how your firm compares with other RIAs. Let these customized insights guide your strategy.


Learn more about the RIA Benchmarking Study > 

Explore the Benchmarking Compensation Tool > 

Grow your business

Grow your business with Virtual Practice Management

Strategically improve and grow your business through the expert guidance and best practices offered in our Virtual Practice Management (VPM) programs. Work on the topics that matter most to you—when they matter most—and take advantage of opportunities to engage with Schwab consultants and fellow advisors.

Build business relationships with RIAConnect

RIAConnect is a powerful online community and matching program that makes forming strategic relationships easier than ever.  Whether you're considering acquiring, selling or merging, succession planning, networking or hiring new talent, joining the RIAConnect community can help.

Work with third-party providers through Schwab Affinity Services

Looking to engage marketing or compliance experts or streamline your back-office? Get a head start with Schwab Affinity Services where you'll have access to a curated collection of RIA-focused providers at preferred pricing.

Education and thought leadership to keep you sharp

Knowledge is power and we're working to give you as much as possible through white papers, on-demand training, and more.

Navigate the compliance and regulatory landscape

In the face of an ever-changing landscape of regulatory and compliance risks, maintaining a strong compliance program is critical. Compliance Review white papers can help you stay on top of the latest regulations and legislation.

Take the lead on industry trends and best practices

Stay on the forefront of the competitive challenges facing the RIA industry today with Schwab's Insight Papers from its Guiding Principles SeriesTM. Our collection of white papers and how-to guides deliver relevant and actionable information on a range of topics specific to RIAs.

Keep learning with RIA EdCenter

Keep learning with RIA EdCenter

Learn new skills (or refresh old ones) with robust resources, programs, and on-demand training—all in RIA EdCenter™. You'll find topics like employee onboarding, digital tools, and practice management.

Illustration of an advisors in an office

Ready to take your firm to the next level?

Ready to take your firm to the next level?

About the RIA Benchmarking Study

Schwab designed this study to capture insights in the registered investment advisor (RIA) industry based on survey responses from individual firms. The study provides information on topics such as asset and revenue growth, sources of new clients, products and pricing, staffing, compensation, marketing, technology, and financial performance. Since the inception of the study in 2006, more than 4,500 firms have participated with many repeat participants. Fielded from January to March 2023, the 2023 study contains self-reported data from 1,300 advisory firms that custody their assets with Schwab and represents over $1.7 trillion in assets under management, making this the leading study in the RIA industry. Schwab did not independently verify or validate the self-reported information. Participant firms represent various sizes and business models. They are categorized into eight peer groups by AUM size. The study is part of Schwab Business Consulting and Education, a practice management offering for RIAs. Grounded in the best practices of leading independent advisory firms, Business Consulting and Education provides insight, guidance, tools, and resources to help RIAs strategically manage and grow their firms.

Past performance is not an indicator of future results.